The Small But Mighty Marketing Podcast
Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
Episodes
65 episodes
Is Your Digital Marketing Agency Keeping You in the Dark? - Small But Mighty Marketing Podcast Ep 7
Is your agency keeping you in the dark?Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.In this...
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Season 4
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Episode 7
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30:09
Why Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6
Join hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.We cover:<...
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Season 4
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Episode 6
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42:27
Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss:Why analytics often fail dur...
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Season 4
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Episode 5
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45:15
Finding Purpose, Hidden Talents, and Boosting Energy with Laura King
In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avo...
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Season 4
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Episode 4
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41:30
How to Fully Commit to Your Marketing Strategy EP61
Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders,
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Season 4
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Episode 3
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32:04
Alignment, Accountability, and Agency Responsibility
In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a succes...
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Season 4
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Episode 2
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36:40
Small But Mighty Marketing Teams: Podcast Evolution
Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.This episode discussio...
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Season 4
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Episode 1
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29:30
Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher
Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external...
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Season 3
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Episode 28
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26:57
2024 The Era of Disruption: EP57 W/ Debbie Schwake
Full Interview and Transcript: Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generat...
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Season 3
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Episode 27
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25:33
A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)
Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She ...
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Season 3
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Episode 26
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26:51
Business Partnership Alignment Both Internally and Externally EP55: An Interview W/ Wendy Sorquist
Podcast Interview and Transcript: https://augurian.com/how-i-work-wendy-sorquist/In episode 55, Josh Becerra interviews Wendy Sorquist, the Director of Marketing over at Blai...
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Season 3
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Episode 25
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25:28
Mastering Demand Gen: ‘How I Work’ EP54 w/ Stephanie Alles (Uponor)
Full episode at: https://augurian.com/blog/how-i-work-stephanie-alles/In this episode, join Josh Becerra and Steph Alles, the Director of Demand Generation at...
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Season 3
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Episode 24
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18:49
Am I Empowering or Micromanaging? EP53 W/ Jennifer Jones, CMO
Full podcast and transcript: https://augurian.com/blog/how-i-work-jennifer-jones/Jennifer Jones, VP of Marketing at TIDI Products LLC, draws from he...
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Season 3
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Episode 23
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32:37
Discovering Your Passion: Journey from Corporate to Freedom | EP52 W/ Heather Boschke
In episode 52 of "How I Work," host Josh Becerra interviews Heather Boschke, a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to nonprofit organizations. In 2021, she left the corporate world and sta...
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Season 3
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Episode 22
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23:25
Building a Life of Purpose, Resilience, and Growth: EP51 W/ Colleen Kranz
In Episode 51 of "How I Work," host Josh Becerra delves into an enlightening conversation with Colleen Kranz, a dynamic and innovative strategic marketing and growth leader. Colleen's career journey serves as an inspiring testament to the pivot...
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Season 3
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Episode 21
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29:11
Unlocking Success: Susan Rylances's Key Insights for Business Growth EP50
Josh Becerra from Augurian interviews Susan Rylance, a business marketing growth strategist with a track record of helping SMBs and Fortune 500 companies build their marketing and digital teams. Susan's expertise has empowered businesses to foc...
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Season 3
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Episode 20
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25:52
Unlocking Leadership Wisdom: Dena Mayne's Journey from 3M to Keystone EP49
Full blog and podcast: https://hubs.la/Q01N4jJ40 In this episode of How I Work, our host, Josh Becerra from Augurian, sits down with Dena Mayne, the Chief Operating Officer of...
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Season 3
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Episode 19
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26:23
Career Coach Shares: From Debt to Millions Ep48 W/ Jeanne Omlor
In this exclusive interview, Josh Becerra meets with Jeanne Omlor, a business strategist and online coach. At 54, she turned her life around, going from a single parent in debt to organically creating a multi-million-dollar business in four yea...
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Season 3
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Episode 18
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24:16
Real Estate Success and Tech-Centric Growth EP47 W/ Greg Sax
Full Blog: https://augurian.com/blog/how-i-work-greg-sax/Welcome to the captivating world of real estate growth and innovation! In this exclusive interview, we sit down w...
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Season 3
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Episode 17
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27:28
Explore the Universe of Earth Observation & Geospatial Analytics EP46 W/ Andrew Mullin
Join us in this captivating episode of 'How I Work' as Josh Becerra sits down with Andrew Mullin, VP of Marketing of EarthDaily Agro, a pioneering #EarthObservation
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Season 3
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Episode 16
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32:11
Emotional Intelligence at Work and Understanding Your Emotions EP45 w/ Ryan O'Keeffe
Full Blog and Transcript: https://augurian.com/blog/how-i-work-ryan-okeeffe/In this informative video, join Josh Becerra from Augurian in an insightful interview with Ryan O'Keefe as they explore the topic of emotional intelligence and ...
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Season 3
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Episode 15
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25:10
Entrepreneur Motivation: Scaling a Digital Marketing Startup EP44 W/ Molly Lopez
Full Blog & Podcast: https://augurian.com/blog/how-i-work-molly-lopez/In this episode of How I Work, join host Josh Becerra as he interviews Molly Lopez, a successful entrepreneur and owner partner of Hite Miami office. Molly shares...
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Season 3
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Episode 14
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28:52
Finding Job Satisfaction & Changing Careers EP43 W/ Dr. Benjamin Ritter
Welcome to "How I Work" Episode 43 with Dr. Benjamin Ritter, where we delve into the realm of self-development and positive thinking to help you transform your mindset and find happiness and fulfillment at work. In this episode, we tackle topic...
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Season 3
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Episode 13
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31:29
Copywriting in 2023: 10 Tips, Examples, and AI's Intrusion: EP42 w/ Sara Rosinsky
Join Josh Becerra as he interviews renowned copywriter Sara Rosinsky as they discuss copywriting for beginners in 2023. Gain valuable insights and master the art of persuasive writing with the top 10 tips and tricks shared by S...
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Season 3
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Episode 12
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29:52
How The Rise of AI Will Affect Jobs and the Economy in 2023: EP41 W/ Steven Rothberg
Full blog and transcript: Welcome to "How I Work" Episode 41 with Steven Rothberg, where we dive into the impact of artificial intelligence (AI) on jobs and the economy in 2023. Join us as we explore the insights of Steven Rothberg, ...
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Season 3
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Episode 11
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33:22