The Small But Mighty Marketing Podcast
Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
The Small But Mighty Marketing Podcast
Unifying Your Marketing Channels & MarTech Consolidation: Ep 32 W/ Zeze Peters
Zeze Peters is the founder and CEO of Beam.city, a unified advertising automation platform that uses artificial intelligence and algorithms to help businesses plan and optimize their ads, automatically.
How I Work, Episode 32 with Zeze Peters (Beam.city)
Zeze Peters is a rocket-scientist turned CEO who joined Josh Becerra to share how marketing truly is like rocket-science. He’s got over 20 years of experience in software, robotics, and applied AI and he has used it to gain a better understanding of what is missing in the Martech landscape - consolidation. Plus:
- Testing and automation: The marketing and rocket science overlap
- How industry change may be one of the only constants in marketing
- The overwhelming choice due to the explosion of MarTech tools
Full episode page: https://augurian.com/blog/how-i-work-zeze-peters/
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