The Small But Mighty Marketing Podcast
Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
The Small But Mighty Marketing Podcast
Leaning Into The Relational Side of Acquisitions: EP30 W/ Joe Pergolizzi
Joseph Pergolizzi is a business advisor and M&A broker with over 25 years of entrepreneurial experience. He has helped over 1,000 entrepreneurs successfully scale and exit their businesses throughout his career and has experience from small start-ups to some of the biggest household names today.
Joseph and Josh Becerra discussed leaning into the relational side of acquisitions in episode 30 of How I Work. He has advises buyers and sellers to set everybody up for a successful transaction. He also shares what he has learned about the different types of founders and entrepreneurs and what tends to push them to sell. Plus:
- Helping a company prepare for a sale: Developing a “buyers language”
- A buyer’s gold: BizDev -> Where is this company going?
- Trends in the acquisition space: downward pressure and apprehension
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
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